Wisbech Town FC are extremely pleased to announce a new collaboration with Fountain Fresh Imports Ltd which will see the Walsoken-based company take up the stadium naming rights. The ground on Lynn Road will now be known as Fountain Fresh Park.

The new venture will initially run over three years and provides a significant financial boost for the club.

Club Chairman, Paul Brenchley, said “We are very pleased to have agreed this new partnership with Fountain Fresh Imports Ltd and the football club looks forward to building a close relationship that will benefit both parties.

“They are a local company who have a facility visible from the ground and I’m really excited they have chosen to support the football club.

He continued, “I’d like to take this opportunity to thank Elgoods Brewery for their support over the past 10 years whilst the ground was known as The Elgoods Fenland Stadium.

Jack Hanson, Managing Director of Fountain Fresh Imports Ltd, said ‘We are extremely pleased to have agreed this new partnership with Wisbech Town FC and look forward to supporting this great club over the next three years.”

The first competitive game at the newly named Fountain Fresh Park is this afternoon (Saturday 14th August) when the Fenmen open their league campaign against Coleshill Town.